As vendas são atribuídas aos anúncios pat roc in a dos não apenas quando a compra é feita i media ta men te depois do clique, mas também em um de termina do período posterior a ele.

This statement is true because Mercado Ads employs a 30-day attribution window. This means that sales are credited to sponsored ads not only when a purchase occurs immediately after a click but also if the purchase is completed within 30 days of the initial click. This attribution model is crucial for accurately measuring the effectiveness of advertising campaigns, as it accounts for the typical consumer decision-making process. Consumers often research products through ads and may not make an immediate purchase, but return to complete the transaction at a later time within this one-month window. This approach ensures that the true value generated by the advertising is recognized and attributed correctly.