Como Display Ads seleciona a audiência dos anúncios?

Display Ads selects its audience by analyzing the seller's page and suggesting an ideal audience automatically. This leverages the platform's data intelligence, processing information like product catalogs, categories, and user browsing behavior on the store. It identifies interest patterns to segment ads for buyers most aligned with the brand, ensuring ads reach the right people without complex manual configuration. This automated approach optimizes campaign performance. Incorrect options: "Based on preferences manually configured by the user" is incorrect because Display Ads primarily uses automated intelligence, not manual user configuration for audience selection. "Only through geographic segmentation" is incorrect because audience selection is much broader than just geography, incorporating product interest and behavior. "Based only on the user's purchase history" is incorrect because while purchase history is a factor, the system also considers browsing behavior, product categories, and other data points for a more comprehensive audience profile.