Duas pessoas veem o mesmo anúncio e clicam nele no mesmo dia. No entanto, uma delas compra o produto uma semana depois e a outra, seis semanas depois. Quantas vendas de anúncios a plataforma registrará para esse anúncio?

The platform will record one sale. Mercado Ads uses a 30-day attribution window to track conversions. The first buyer completed their purchase within one week, which falls within this 30-day window, so their purchase is attributed to the ad click. The second buyer made their purchase six weeks (42 days) later, exceeding the 30-day attribution window. Therefore, this second sale is considered organic and is not attributed to the ad's performance metrics. If the attribution window were longer, or if both purchases occurred within 30 days, the answer would be different.