É necessário que o produto apareça no Clip?

This statement is true because the primary goal of Clips in Mercado Ads is direct conversion through visual demonstration. The advertised product must be the central focus of the video so the buyer clearly understands what they are purchasing. Content that does not clearly and centrally display the item fails to serve its purpose as a digital storefront and could be perceived as misleading or irrelevant. The physical presence of the product is essential to validate mentioned features, build consumer trust, and ensure the ad complies with the platform's quality and transparency rules.