É possível reduzir o ROAS Objetivo para vencer mais leilões ao competir pelos primeiros resultados de busca, em o port uni dade s específicas que a plataforma detecte.

Reducing the Target ROAS (Return on Ad Spend) signals to the Mercado Ads algorithm a willingness to spend more per conversion. This increased flexibility allows the system to bid more aggressively in auctions, especially for specific opportunities where it predicts a high probability of conversion. By doing so, the advertiser enhances their competitiveness, making it more likely to win auctions and secure top positions in search results, even if it means a slightly lower ROAS for those particular conversions. Therefore, a lower Target ROAS can indeed help win more auctions and achieve better ad placements.