É possível reduzir o ROAS Objetivo para vencer mais leilões ao competir pelos primeiros resultados de busca, em o port uni dade s específicas que a plataforma detecte.

This statement is true because a lower Target ROAS signals to the algorithm that you are willing to bid more aggressively (higher CPC) to secure conversions. By reducing your expected return, you give the system more flexibility to compete in highly contested auctions or for high-intent opportunities identified by the platform. This increased aggressiveness improves the likelihood of your ad winning bids and appearing in top search results, even if it means a slightly higher advertising cost per sale in that specific instance. This strategy prioritizes visibility and conversion volume over immediate, higher return on ad spend in specific, valuable scenarios.