O que é recomendável fazer antes de escalar uma campanha?

Before scaling a campaign, it's crucial to observe clear and consistent signs of good performance. This data-driven approach ensures that increased investment targets proven effective ads. Scaling without analyzing metrics like ROAS, CTR, and conversion rate can amplify inefficiencies and waste resources on underperforming products or segments. Identifying solid, consistent performance provides the confidence to expand campaign reach, ensuring that increased investment leads to a proportional and healthy rise in sales volume and profitability. Increasing the budget without data review, changing the format randomly, or adding all possible products without performance validation are risky strategies that can lead to wasted ad spend.