O que é recomendável fazer antes de passar de segmentação automática para person aliz ada?

Before transitioning from automatic to manual targeting in Mercado Ads, it's crucial to wait three to four weeks, download reports, and analyze performance data. This timeframe allows the machine learning algorithm to identify which search terms and user behaviors genuinely lead to conversions for your products. By analyzing the accumulated data during this maturation cycle, you move from assumptions to selecting keywords and audience targets based on real sales results and CTR. This ensures your new personalized campaign structure is built on a solid foundation of data intelligence, optimizing ROAS and preventing budget waste on irrelevant terms. Launching a new campaign without prior data, only consulting suggested keywords, or simply increasing CPC before the new campaign lacks the data-driven insight necessary for effective personalized targeting.