O que pode ser analisado na seção Audience Insight dentro do Audience Hub?

In the Audience Insight section of the Audience Hub, advertisers can analyze audience affinity and overlap. This feature helps understand how closely different audience segments relate to each other and what categories or interests they share. This is crucial for strategic planning in Mercado Ads because it reveals if a brand's audience also consumes complementary products, identifying new market expansion opportunities. It also helps avoid ad saturation by showing audience intersections, ensuring investments target profiles with the highest engagement potential and relevance. Other options like advertising investment, product stock, or seller reputation are not the primary focus of the Audience Insight section.