O que significa que um usuário adicione um produto ao carrinho, mas não conclua a compra?

Adding a product to the cart without completing the purchase is a strong signal of purchase intent, especially when the campaign objective is conversion. This action indicates the user has moved past discovery and consideration, actively selecting an item for acquisition. It signifies a high level of interest and places the user further down the sales funnel, making them a prime candidate for remarketing efforts. For example, platforms like Mercado Ads allow advertisers to use tools like Display Catalog Ads to re-engage these potential customers with dynamic ads, encouraging them to return and finalize the interrupted purchase. The other options are incorrect because this action demonstrates more than just exploration; it's a concrete step towards buying. It's not necessarily a sign of low intent, nor does it automatically imply incorrect segmentation, as the user clearly found a relevant product.