Onde os anúncios de Brand Ads são exibidos?

Brand Ads are strategically displayed in the "position 0" of search results. This means they appear at the absolute top of the search page, above all organic results and Product Ads. This prime location ensures maximum visibility for the brand precisely when a user demonstrates purchase intent by searching for relevant keywords. This high-impact placement acts as a prominent storefront, immediately capturing the consumer's attention before any other offers. They are not shown on the Mercado Livre homepage, product pages, or user notifications, as these locations do not offer the same immediate, intent-driven visibility at the critical search moment.