Quais informações você pode encontrar na seção de métricas de audiências?

The audience metrics section in Mercado Ads focuses on brand engagement and reach within the ecosystem. It provides data on accumulated followers and unique page views, which are crucial for understanding audience loyalty and qualified traffic growth. These indicators help assess how many unique individuals have been impacted by the brand and how many have chosen to follow the store for updates. This information is vital for validating branding strategies and building a recurring customer base, rather than just sales performance. Incorrect options: "Somente o número de cliques nos seus anúncios" (Only the number of clicks on your ads) is too narrow; audience metrics provide broader engagement data. "Receita gerada e produtos mais vendidos" (Revenue generated and best-selling products) are sales performance metrics, not audience engagement metrics. "Detalhes sobre os anúncios reprovados" (Details about disapproved ads) are related to ad moderation, not audience metrics.