Quais são as duas principais alavancas de otimização em Brand Ads? Selecione 2 respostas corretas

The two primary optimization levers in Brand Ads are keywords and maximum CPC. Keywords ensure your brand appears for relevant searches, directly connecting your products with user intent. By selecting precise keywords, you control when your brand's banner and product carousel are displayed, reaching users actively looking for specific items. Maximum CPC (Cost Per Click) dictates your bid in the ad auction, influencing your ad's visibility and position. Adjusting these two levers allows you to refine the quality of traffic to your official store and manage your acquisition costs, directly impacting brand reach and advertising efficiency on Mercado Livre. Age segmentation and publication times are less direct optimization levers for Brand Ads compared to keywords and CPC.