Quais são os benefícios dos anúncios de vídeo ou CTV no Retail Media? Selecionar todas as respostas corretas

Video and Connected TV (CTV) ads in Retail Media offer significant advantages because they foster a greater emotional connection and are ideal for brand storytelling. These formats allow advertisers to engage consumers more deeply and memorably than static banners. By leveraging visual and auditory narratives, video ads effectively convey brand values and purpose, capturing user attention during leisure or discovery moments. This is crucial for building brand awareness and influencing the perception of value before a rational purchase decision based on price. This elevates the advertising strategy within the retail ecosystem. "Segmentation only by age" is incorrect because CTV/video ads offer diverse targeting options beyond just age. "They directly show the price" is incorrect because while prices can be shown, the primary benefit of video is not direct price display but rather brand building and emotional engagement.