Quais são os requisitos necessários para contratar Brand Ads?

To qualify for Brand Ads on Mercado Ads, advertisers must meet specific quality and presence criteria. The correct option, "Ter Minha Página, pelo menos três produtos e reputação verde" (Having My Page, at least three products, and green reputation), outlines these requirements. "Minha Página" ensures the brand has a professional destination for generated traffic. The minimum of three products guarantees sufficient content for ad formats like carousels. A "green reputation" is a crucial trust indicator, signifying excellent customer service and logistics, ensuring that investment in top-of-search visibility is directed to high-standard sellers. The other options are incorrect because: "Ter apenas produtos publicados no Mercado Livre" (Only having products published on Mercado Livre) is insufficient; additional criteria like reputation and a dedicated page are needed. "Ter pelo menos cinco produtos e reputação amarela" (Having at least five products and yellow reputation) is incorrect because a green reputation is mandatory, and only three products are required. "Ser marca oficial no Mercado Livre" (Being an official brand on Mercado Livre) is not a universal requirement for all Brand Ads users; other sellers can qualify if they meet the specified criteria.