Qual a função do link no anúncio de Brand Ads?

The function of the link in a Brand Ads advertisement is to redirect to the Official Store or My Page. Brand Ads are designed to strengthen brand presence and centralize the buying journey within the seller's controlled environment on Mercado Livre. By directing traffic to these personalized pages, the advertiser ensures that consumers explore their entire catalog and brand identity without the distractions of general search results. This optimizes the consideration rate and converts initial interest into an exclusive browsing experience, reinforcing the authority and trust needed to complete a sale. Directing to an external site, opening WhatsApp, or showing only discounted products are not the primary functions of Brand Ads links.