Qual ação é recomendável ser feita antes de ajustar as palavras-chave nas campanhas person aliz adas?

Waiting three to four weeks, downloading reports, and analyzing performance is crucial before adjusting keywords in Mercado Ads personalized campaigns. This timeframe allows the algorithm to gather a statistically significant volume of data on consumer behavior and keyword performance. Premature adjustments can disrupt the AI's learning process or lead to incorrect conclusions based on temporary market fluctuations. Analyzing reports over a complete cycle of nearly a month enables advertisers to accurately identify which keywords drive conversions and which are merely consuming budget. This data-driven approach ensures optimization based on real evidence, maximizing ROAS and campaign efficiency in the long term. Duplicating the campaign or consulting other sellers doesn't provide the necessary data for informed keyword adjustments. Adjusting monthly might be too infrequent to react to market changes effectively.