Qual ação representa um sinal de intenção clara dentro do e-commerce?

Searching for a specific product is the clearest signal of intent in e-commerce because it demonstrates a user is actively seeking a solution to an immediate need. This action signifies the user has moved beyond passive discovery and is likely in the consideration or purchase phase of the buying journey. In contrast, watching an institutional video or following a brand on social media are top-of-funnel activities focused on brand awareness, indicating less immediate purchase intent. Receiving a welcome email is a post-engagement action, not an initial signal of intent. A direct product search allows advertising tools like Product Ads to effectively position offers at the precise moment of decision, maximizing ad relevance and return on ad spend.