Qual das seguintes práticas seria recomendável para uma data come morat iv a, como o Dia das Mães?

Increasing the budget in advance is the recommended practice because purchasing behavior for commemorative dates begins well before the event itself. This requires campaigns to have sufficient financial backing to capture the progressive increase in search volume. By adjusting the daily investment limit proactively, the seller prevents their ads from being prematurely paused due to lack of funds during traffic peaks, ensuring maximum visibility. This also allows the Mercado Ads learning algorithm to optimize ad display to leverage the high purchase intent characteristic of these periods. Maintaining campaigns without changes would miss opportunities, and a minimal, last-minute budget increase would be insufficient to capitalize on the extended surge in demand.