Qual das seguintes práticas seria recomendável para uma data come morat iv a, como o Dia das Mães?

For commemorative dates like Mother's Day, increasing the budget in advance is crucial because consumer purchasing behavior begins weeks before the actual event. By raising the investment limit beforehand, advertisers ensure their campaigns are not interrupted due to insufficient funds during peak traffic. This strategy allows them to capture maximum visibility and conversions during a period of high competition and increased search volume on platforms like Mercado Livre. Maintaining campaigns without changes would lead to missed opportunities, as the budget would likely deplete quickly during the surge in demand. A minimal 5% increase just one day before the event would be insufficient to capitalize on the extended shopping period and intense competition.