Qual é a ação do usuário que melhor representa a etapa de Consideration (Consideração) no contexto do Retail Media (mídia de varejo)?

Reading reviews and comparing options best represents the Consideration stage because it indicates a user has identified a need and is actively evaluating solutions within the marketplace. This behavior shows engagement with product details, seller reputation, and cost-benefit analysis, which are characteristic of users moving beyond initial awareness but not yet ready to purchase. Performing a purchase is the Conversion stage. Sharing on social media is typically a post-purchase or advocacy action. Receiving a post-sale coupon is part of retention or loyalty, occurring after the purchase is complete.