Qual é a duração de vídeo permitida?

The correct answer is "Between 10 and 60 seconds" because this duration range is optimal for Mercado Ads videos. It allows enough time to convey a product's key features and benefits effectively without being too long and risking viewer disengagement. This timeframe is designed to capture and maintain consumer attention, aligning with best practices for video advertising on both mobile and desktop platforms. Videos shorter than 10 seconds might not provide sufficient information, while those longer than 60 seconds often experience a drop-off in viewer retention. Therefore, adhering to the 10-to-60-second window maximizes impact and engagement.