Qual é o benefício de usar a segmentação person aliz ada?

The primary benefit of custom segmentation is its focus on higher-quality keywords. This allows advertisers to select specific terms that have a proven history of better conversion performance and relevance to their business. Unlike automatic segmentation, which prioritizes broad reach and exploration, custom segmentation provides granular control over where ad spend is directed. This enables optimization of Return on Ad Spend (ROAS) by concentrating bids on search terms that demonstrably attract an audience with higher purchase intent, ensuring a more efficient and strategic ad delivery. While it might not always lead to the highest overall reach or the lowest budget, it maximizes the effectiveness of the spend by targeting the most valuable traffic.