Qual é o objetivo desejado ao colocar anúncios na etapa de Awareness?

The correct answer is "Increase brand awareness." In the Awareness stage of a marketing funnel, the primary goal is to introduce the brand and its products to a broad audience that may not yet be familiar with them. This is the top of the funnel, where the focus is on visibility and ensuring the brand is remembered. "Generate immediate conversions" is incorrect because conversions are typically a goal for later stages (e.g., Consideration or Conversion). "Offer exclusive discounts to loyal customers" is incorrect as this is a retention or loyalty strategy, not an awareness-stage objective. "Redirect traffic to competitors" is fundamentally incorrect as it works against the advertiser's goals.