Qual é o período da janela de atribuição em Product Ads?

The correct answer is 14 days. Mercado Ads uses a 14-day attribution window for Product Ads. This means that if a user clicks on your ad and completes a purchase within 14 days of that click, the sale will be attributed to your ad campaign. This window accounts for the typical buyer journey, where consumers often research and consider options before making a final purchase decision. A shorter window, like 5 or 7 days, might miss conversions that occur after initial consideration. A longer window, like 30 days, could over-attribute sales to ads that had less direct influence on the final purchase.