Qual efeito um CPC máximo muito baixo pode ter em suas campanhas?

A very low maximum CPC reduces your ad's competitiveness against rivals, leading to a decrease in auction participation and fewer impressions. Since Mercado Ads uses a second-price auction model, an insufficient bid prevents your ad from securing prominent positions, limiting campaign reach and potentially increasing lost impressions due to budget constraints. This negatively impacts your brand's overall visibility strategy. Incorrect options: Improving your CTR: A low CPC doesn't inherently improve CTR; it often means your ad is shown less, potentially to less relevant audiences if it wins auctions at all. Increasing your ROAS: A low CPC might seem to save money, but if it drastically reduces visibility and conversions, your ROAS will likely suffer. Improving your ACOS: Similar to ROAS, a low CPC that leads to minimal sales will not improve ACOS; it will likely worsen it due to a lack of revenue.