Qual formato permite adaptar os anúncios aos interesses da sua audiência?

Display Catalog Ads are correct because they leverage dynamic retargeting to personalize ads based on a user's past browsing behavior and expressed interests on Mercado Livre. This format automatically displays products a user has viewed or shown interest in, creating a highly relevant and customized advertising experience in real-time. Unlike static or search-based ads, Display Catalog Ads adapt the ad content to individual user preferences, significantly increasing the likelihood of conversion by directly aligning offers with the consumer's demonstrated needs and desires. Search Ads are based on keywords, Audio Ads are auditory and not visually adaptive, and Brand Ads focus on brand awareness, not individual product interest.