Qual objetivo você deve escolher para que sua campanha seja de Display Ads?

To set up a Display Ads campaign on Mercado Ads, the advertiser must select the objective "Attract visits to your page." This advertising solution is specifically designed to drive qualified traffic to the brand's institutional environment and full catalog ("My page"). Unlike Product Ads, which focus on direct conversion of individual items in search results, Display Ads prioritize the top and middle of the sales funnel. This approach aims to increase store visibility and recognition, allowing consumers to explore the seller's value proposition and multiple product categories within a personalized and exclusive space. "Attract followers" and "Promote publications" are objectives typically associated with social media or content marketing, not Display Ads on an e-commerce platform. "Increase sales" is a broader business goal, but "Attract visits to your page" is the specific campaign objective that enables Display Ads to contribute to that goal by driving traffic.