Qual tipo de segmentação é a ideal para começar com Brand Ads?

Automatic targeting is the ideal choice to start with Brand Ads because it allows Mercado Ads algorithms to identify the most relevant users and search intentions for your brand based on the platform's history, eliminating the need for complex manual configurations at launch. This initial strategy facilitates the collection of essential performance data that, after three to four weeks, will serve as a basis for future optimizations or for transitioning to more precise and assertive customized targeting. Manual targeting requires prior knowledge of keywords and audiences, which is not ideal for a new campaign. Category targeting is too broad and may not reach the most relevant audience effectively. Contextual targeting, while useful, is more advanced and benefits from initial data gathered through automatic targeting.