Qual variável pode ajudar a vencer mais leilões se você estiver perdendo impressões?

Increasing the maximum CPC (Cost Per Click) is the most effective variable to win more auctions on Mercado Ads when losing impressions. A higher CPC directly boosts your ad's competitiveness within the bidding system, allowing your offer to outbid competitors and secure better display positions. Losing impressions often indicates that your current bid is insufficient to gain visibility in searches. By increasing your CPC, you enhance your Ad Score and the probability of your ad being shown, ensuring it participates in a larger share of relevant auctions for your target audience. Decreasing the daily budget would further reduce visibility, while changing the logo or reducing product availability are not direct bidding strategies.