Quanto um anunciante deve pagar para vencer um leilão de Product Ads?

Mercado Ads uses a second-price auction model. This means the winning advertiser pays only the minimum amount required to outbid the next closest competitor, not their maximum bid. This ensures cost efficiency, as the advertiser pays just enough to secure their position, often a small increment above the second-highest bid. The other options are incorrect because paying exactly the initial bid or the maximum CPC regardless of the competition would lead to overspending in a second-price auction.