Que medida você deve tomar se vencer apenas 30% dos leilões para uma palavra-chave relevante?

If you're only winning 30% of auctions for a relevant keyword, increasing your maximum CPC (Cost Per Click) is the most effective action. Mercado Ads operates on a real-time auction system where your bid is a key factor in visibility. A low win rate suggests competitors are bidding higher or your Ad Score isn't strong enough to compensate for your current bid. By raising your maximum CPC, your bid becomes more competitive, allowing the algorithm to place your ads in more prominent positions more frequently. This helps you capture valuable traffic from that essential keyword. Decreasing the bid would further reduce your win rate. Changing automatic targeting or adding more products wouldn't directly address the low auction win rate for that specific keyword.