Uma campanha com segmentação automática costuma ter…

A campaign with automatic segmentation in Mercado Ads typically has greater reach and lower ROAS. This is because the Mercado Libre algorithm distributes the ad to a wide range of users and search terms to maximize visibility. While excellent for capturing massive impressions and discovering new audiences, this strategy often includes less specific searches or users early in the purchase funnel. This tends to dilute the direct conversion rate and increase the cost per acquisition compared to customized campaigns, leading to a proportionally lower return on ad spend (ROAS) in exchange for a much broader market presence. Incorrect options: "Higher ROAS and lower reach" is incorrect because automatic segmentation prioritizes reach over immediate ROAS. "Lower reach and higher precision" is incorrect because automatic segmentation expands reach and is less precise than manual targeting. "Lower visibility and higher CTR" is incorrect because automatic segmentation aims for higher visibility, and CTR isn't guaranteed to be higher due to broader targeting.