Uma campanha de Awareness alcança muitas pessoas, mas obtém um CTR baixo. Qual ajuste seria mais adequado para melhorar o seu desempenho?

A high-reach, low-CTR Awareness campaign indicates that many people see the ad, but it isn't engaging enough to generate clicks. Therefore, improving the message, image, or call to action (creativity) is the most appropriate adjustment. In the Mercado Ads ecosystem, visibility format performance directly depends on visual relevance and clear value propositions. Optimizing creative elements makes the banner more attractive and persuasive, addressing the engagement issue without needing to increase the budget for an underperforming ad or reduce ad frequency, which would hinder the initial brand recognition goal. Increasing the budget immediately would amplify an ineffective ad. Decreasing ad frequency would reduce brand exposure, counteracting the Awareness objective.