以下哪种测试可揭示因接触您的广告推广活动而产生的原本不会有的结果。请选择 2 个选项。

Conversion Lift and Brand Lift tests are designed to measure incremental impact, meaning they reveal results that would not have occurred without exposure to your ad campaign. Conversion Lift specifically quantifies the additional conversions driven by the ads, while Brand Lift measures the incremental change in brand metrics like awareness, recall, or favorability. A/B testing compares two versions of an ad or landing page to see which performs better, but it doesn't isolate the incremental impact of the ad itself versus organic activity. Random testing is a general term and not a specific methodology for measuring incrementality in this context.