为提升品牌考虑度，Alex 正在筹备启动一项品牌认知度推广活动。对于此类推广活动，以下哪些指标最具参考价值？请选择三项

For a brand awareness campaign aimed at increasing brand consideration, "Impressions," "Video views," and "Reach" are the most relevant metrics. Impressions measure the total number of times an ad was displayed, indicating exposure. Video views directly show engagement with video content, which is often used in awareness campaigns to convey brand messaging. Reach quantifies the unique number of individuals who saw the ad, demonstrating the breadth of the campaign's audience. "Conversions" are more relevant for performance-focused campaigns (e.g., sales, leads), and while "Clicks" can indicate some interest, they are less critical for pure brand awareness compared to the other selected metrics.