Bernard 正在使用 CAPI 设置转化追踪，系统要求他为转化分配一个货币价值。为什么这一步很有意义？

Assigning a monetary value to conversions in CAPI (Conversions API) is crucial because it allows Bernard to quantify the business impact of his advertising efforts with concrete financial metrics. This enables him to calculate Return on Ad Spend (ROAS) and understand the true revenue generated by his campaigns, moving beyond simple conversion counts. Without a monetary value, he can only see that a conversion occurred, not its financial worth. Knowing conversion value does not eliminate the need to track different conversion types, as understanding the user journey and specific actions remains important. While conversion value can indirectly inform which customer segments spend more, its primary purpose is to directly measure the financial outcome of individual conversions, not solely to identify high-spending segments.