使用自动出价有哪两方面的好处？（请选择两项。）

Automated bidding in Google Ads offers two significant benefits: time savings and cross-analysis. It saves time because the system automatically adjusts bids based on numerous signals, eliminating the need for manual, constant bid optimization. This frees up advertisers to focus on other strategic aspects of their campaigns. Cross-analysis is a benefit because automated bidding leverages machine learning to analyze vast amounts of data across various campaigns, ad groups, and even different advertisers to identify patterns and predict optimal bidding strategies. This level of complex analysis would be impossible for a human to perform manually. While automated bidding aims for better performance, it doesn't guarantee a higher CPA (in fact, it often aims for lower) or guaranteed performance, as many external factors influence campaign success. Competitive analysis is a separate strategic activity, not a direct benefit of automated bidding itself.