马苏经营着一家水肺潜水公司，既提供潜水课程又销售水肺潜水设备。马苏希望与正在搜索水肺潜水课程的用户进行互动。 在制作展示广告系列时，马苏应当选择哪一个营销目标？

Masu wants to engage users searching for scuba diving courses, indicating a desire to influence their decision-making process rather than just building awareness or driving immediate sales. The "Influence consideration" marketing objective in Google Ads Display campaigns is designed for this purpose, aiming to encourage users to explore products or services further. "Build awareness" would be suitable if Masu's primary goal was simply to introduce her company to a broad audience, not to engage those actively searching for courses. "Increase sales" is for direct conversions, which is a later stage than influencing consideration. "Drive action" is also focused on immediate conversions, such as sign-ups or purchases, which comes after a user has considered their options. Therefore, "Influence consideration" best aligns with Masu's goal of engaging users who are already exploring scuba diving courses.