小罗管理着一个销售体育用品的网站。他希望当潜在客户在线研究和比较不同的足球品牌时，能够在各种在线发布的体育内容中展示他的产品。 以下哪个选项能帮助小罗影响客户考虑度？

In-market audiences are the best choice because they target users actively researching and comparing products or services like sports equipment, indicating a strong intent to purchase. This aligns perfectly with Leo's goal of reaching potential customers who are in the consideration phase for football brands. Remarketing audiences target users who have previously interacted with Leo's website, which is good for later stages but not for initial consideration. Affinity audiences target users based on broad interests, which might be too general. Custom affinity audiences allow for more specific interest targeting, but in-market audiences are more focused on active purchase intent, making them superior for influencing consideration.