小贝是一家航空公司的营销高管。公司希望她按月规划公司的线上广告预算。因此,她选择使用 Google Ads 的效果规划工具来帮助完成这方面的工作。 效果规划工具可以给小贝带来哪两个好处?(请选择两项。)
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正确答案: 效果规划工具可以利用机器学习进行预测。, 效果规划工具的预测功能依托于 Google 上每周数以十亿计的海量搜索。.
为什么这是答案
The Performance Planner leverages machine learning to analyze historical data and predict future campaign performance, making it a powerful forecasting tool. Its predictions are highly accurate because they are based on Google's vast dataset of billions of weekly searches, providing a comprehensive understanding of user behavior and market trends. The other options are incorrect because the Performance Planner does not identify funds from other operational budgets for marketing, it does not integrate with external budgeting software like QuickBooks, and while it is free, the statement about "any merchant-managed storefront" is too specific and not a core benefit of its predictive capabilities.
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