哪个自动化工具可帮助针对线上和线下买家进行优化？

Smart Bidding is an automated bid strategy that uses machine learning to optimize for conversions across online and offline channels. It considers various real-time signals, such as device, location, time of day, and audience, to set bids that maximize the likelihood of achieving your conversion goals, whether those conversions happen online (e.g., website purchases) or offline (e.g., store visits, in-store purchases imported as conversions). Dynamic ad insertion is a technique for delivering personalized ads within content, not a bidding strategy. Sitelinks are ad extensions that direct users to specific pages on your website. Manual bidding requires constant human intervention and does not leverage machine learning for real-time optimization across channels.