营销者应如何使用 AI 赋能的搜索广告来实现自己的业务目标？

Combining broad match, Smart Bidding, and Responsive Search Ads (RSAs) leverages AI to maximize performance. Broad match expands reach to relevant queries, Smart Bidding optimizes bids in real-time for conversions, and RSAs dynamically create ad variations to show the most effective message. This synergy allows Google's AI to find the best opportunities and deliver the right message to the right user, driving business goals efficiently. Manually bidding on high-value queries limits the AI's optimization capabilities. Reducing paid search budget and reallocating to image assets might decrease overall search visibility. Using only exact match keywords restricts reach and prevents AI from discovering new, valuable query variations.