您有一家健身器材客户，他们刚发布了一款在线健身应用，并为在其实体店内下载这款应用的用户提供了价格优惠。这家客户希望能够将网站用户引导至移动网站，再将移动网站上的用户引导至其实体店来使用优惠。为拆分流量以实现该目标，您需要在 Campaign Manager 360 中完成下面哪项操作？

The correct answer is to use mobile device targeting to display two separate ads to direct users. This approach directly addresses the client's need to split traffic and guide users from the website to the mobile site, and then from the mobile site to the physical store. By creating distinct ads targeted to mobile devices, one can direct users to the mobile website and another can promote the in-store offer, effectively segmenting the user journey. Using audience targeting to reach users who have previously purchased fitness equipment (option 1) is relevant for remarketing but doesn't solve the traffic splitting and redirection challenge. Including mobile app and mobile web ads in a single campaign using mobile device targeting (option 3) is too broad; the key is the separation and direction of two distinct ads. Using audience targeting to attract users near physical stores (option 4) is a good strategy for store visits but doesn't encompass the initial step of directing website users to the mobile site.