弃用第三方 Cookie 后，转化归因的关键输入是什么？

With the deprecation of third-party cookies, conversion attribution relies on alternative methods. AI (Artificial Intelligence) plays a crucial role in analyzing vast datasets and identifying patterns to attribute conversions without individual user tracking. Contextual signals, such as the content of the webpage, time of day, and user device, provide valuable insights into user intent and engagement. Privacy-preserving integrations, like Google's Privacy Sandbox initiatives (e.g., Topics API, FLEDGE), are being developed to enable attribution while respecting user privacy. IP addresses are generally not considered a privacy-preserving solution for attribution due to their potential for identifying individuals.