小葛是客户网站 PieBaker.com 的营销者。客户聘请她通过网站提高销售收入。她打算先改善着陆页体验。 小葛应该将重心放在哪两个着陆页元素上？请选择最佳答案。

The two most crucial landing page elements for improving sales revenue are a clear value proposition and a concise design. A clear value proposition immediately communicates the unique benefits of the product or service, convincing visitors why they should choose PieBaker.com. A concise design ensures the page is easy to understand and navigate, removing distractions and guiding users towards conversion. While intuitiveness and navigation are important for user experience, they are secondary to clearly stating "what's in it for me" and presenting it without clutter. Waiting time (page load speed) is critical for retention but doesn't directly address the content or presentation of the offer itself.