小杰是在线竞价网站 YardSale.com 的营销者。该网站的收入已跌至历史最低点,营销副总裁要求作出解释。小杰怀疑网站不够人性化。在发现 Google Analytics(分析)显示的退出率很高后,小杰想要进一步了解用户在网站上的活动轨迹。 他可以通过哪一种 Google Analytics(分析)报告了解这类信息?
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正确答案: 用户流可视化报告.
为什么这是答案
The User Flow report in Google Analytics visualizes the paths users take through your website, showing the sequence of pages visited, interactions, and potential drop-off points. This directly addresses Jack's need to understand user activity and identify where users might be encountering issues, which could contribute to a high exit rate. Audience reports provide demographic and interest data, not navigation paths. Attribution reports focus on how different marketing channels contribute to conversions, not user journeys on the site. Conversion reports detail how users complete goals, but don't show the full path leading to or away from those goals in a visual flow.
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