阿森是 WorldTrend 这家公司的营销者。他想在公司领导层的支持下,协助公司打造更加以用户为中心的强大组织。 若想获得相关领域领导层的支持,阿森应采取以下哪项推荐措施?
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正确答案: 展示竞争格局的基准数据.
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To gain leadership support for a user-centric organization, demonstrating competitive landscape benchmarks is crucial. Leaders are typically driven by market position and competitive advantage. Showing how competitors are performing in user-centricity, or how WorldTrend lags/leads, provides a compelling business case for change and investment. Displaying design team performance statistics is too narrow and doesn't directly address the broader organizational shift. Google Ads account data is also too specific to marketing and doesn't convey the holistic organizational impact. Comparing development and marketing team performance might highlight internal issues but doesn't inherently make a case for user-centricity to leadership; it could even be perceived as divisive.
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