玛莎是 Circus.com 的营销者。看到竞争对手 BigTop.com 的网站表现出色后，她模仿了对方的网站设计。然而，自家网站的销售成果却不如预期。为了提升网站的营销效果，她正在征求您的意见。 您会提供什么建议来帮助玛莎改善网站？

The correct answer is to focus on adjustments that improve website user satisfaction. Copying a competitor's design without understanding the underlying user experience or target audience is unlikely to yield the same results. Instead, Martha should analyze her own website's user data, conduct A/B tests, and gather feedback to identify pain points and areas for improvement that directly impact her specific users' satisfaction and conversion journey. Removing Flash content is generally a good practice for modern web standards and mobile compatibility, but it's a technical change that doesn't directly address user satisfaction or conversion issues. Enabling user reviews can be beneficial for social proof, but it's one specific feature rather than a comprehensive strategy for improving overall user satisfaction. Expanding the product range might increase options, but if the website experience is poor, it won't necessarily lead to more sales and could even overwhelm users.