小艾阅读了很多关于 Google 应用广告系列的资料，迫不及待地要着手制作一个。 打开 Google Ads 界面之前，他首先应该做什么？

Before launching any advertising campaign, including Google App campaigns, it's crucial to define clear objectives. Understanding what you want to achieve (e.g., more installs, in-app purchases, or user engagement) will guide your campaign structure, bidding strategy, and creative choices. Without clear goals, it's impossible to measure success or optimize effectively. Creating an asset library and researching competitors are good subsequent steps, but they are driven by the initial objectives. Collecting user feedback is important for app development but not the immediate first step before setting up an ad campaign.